Hello, and welcome.
I’m Marie Anderson, and I specialise in customer insight, data analytics and market research. I work both as a freelance insight consultant and Head of Insight.
I am passionate about power of insight to transform organisations.
I love uncovering how people behave, what they think, what they want, how they tick – and integrating and synthesising those insights to drive positive change.
I’ve worked in insights for over 20 years, across a range of industries, including some of the biggest names in retail, entertainment and leisure.
I believe insight is both an art and a science; a skilled craft I use to build a holistic picture of what drives your potential and existing customers, based on their needs, wants and behaviours.
I make action-oriented recommendations that develop your organisation. Insight belongs at the heart of organisations, not tucked away on a shelf somewhere.
What I do
I produce and commission bespoke insight, data or research based, according to your needs.
I work with and integrate your existing insights to build a 360⁰ view of your customers.
I review organisational and individual insight capabilities, and build insight plans and strategy for your organisation.
I develop solutions which make insight more accessible to all – dashboards, reports, tools and explainers.
I train people and organisations to make effective use of insight, top-down and bottom-up, across functions and beyond.
How I work
I work on a freelance, project, associate or contract basis.
I take a partnership approach to help you get the insights and solutions you need.
I choose the most appropriate methods to answer the issues at hand – in a way that works for your organisation.
I embed new ways of working, processes and outputs to ensure my impact lasts.
I make insights, research and data simple, understandable and practical to use for organisations.
I ensure insight drives real-world strategic and tactical actions across the organisations I work with.
I change the culture of the organisations I work with – no more flying blind without insight.
There is nothing so terrible as activity without insight.Johann Wolfgang von Goethe
* Hat tip to DVL Smith