Hello, and welcome.

I’m Marie Anderson. I specialise in customer insight, data analytics and market research. I work as an Insight and Data Consultant and an interim/fractional Head of Insight.

I am passionate about power of insight and data to transform organisations.

I love uncovering how people behave, what they think, what they want, how they tick – and integrating and synthesising those insights to drive positive change.

I’ve worked in insights across a range of industries, including some of the biggest names in retail, entertainment and leisure.  

Insight is an art and a science; a skilled craft I use to build a holistic picture of what drives your potential and existing customers, based on their needs, wants and behaviours.

I make action-oriented recommendations that develop your organisation. Insight belongs at the heart of organisations, not tucked away on a shelf somewhere.

What I do

I produce and commission bespoke business and customer insight – be it data analysis or market research based – according to your needs. I integrate your existing data and insights to build a 360⁰ view of your customers.

I review organisational and individual insight and data capabilities, and build insight and data plans/strategy for your organisation. I develop solutions which make insight and data more accessible to all – dashboards, reports, tools and explainers.

I train people and organisations to make effective use of insight and data, top-down and bottom-up, across functions and beyond.

How I work

I work on a freelance, fractional, project, associate or contract basis. I take a partnership approach to help you get the insights and solutions you need. I choose the most appropriate methods to answer the issues at hand – in a way that works for your organisation. I embed new ways of working, processes and outputs to ensure my impact lasts.

My mission

I make insights, research and data simple, understandable and practical to use for organisations. I ensure insight drives real-world strategic and tactical actions across the organisations I work with. I change the culture of the organisations I work with – no more flying blind without insight.

There is nothing so terrible as activity without insight.

Johann Wolfgang von Goethe