M&S has launched what it believes is a ‘game changing’ loyalty scheme. Customer insight and loyalty expert, Marie Anderson, has unpicked the areas the retailer needs to focus on to succeed. Recently in Marketing Magazine, I argued retailers needed to innovate to reap the rewards of their loyalty programmes. And lo and behold, up pops …
Tag archives: loyalty
Has the discounters’ use of loyalty mechanics really come as a #LidlSurprise? Marketing Magazine
Lidl says its new Smarter Shopping card isn’t a loyalty scheme, rather an instant rewards card. But is it a surprise that even the discounters need to work hard to keep shoppers loyal? My latest opinion piece for Marketing Magazine explores the issues. It wasn’t long ago that commentators were sounding a death knell for …