My career in customer insight, market research and customer data analytics spans multiple sectors across retail, leisure and entertainment.

As a consultant I’ve worked with brands such as Vue Cinemas, Co-op Food, M&S, Grafton Group, Maplin, Bathstore and Co-op & Orkla Foods in Sweden. I’ve worked with private equity, consultancies and agencies in the UK and Sweden, such as Silver Lake, Cheil, Engine, Symphony Retail, DLF and Marketing Clinic Sweden. (See who I’ve worked with and my client testimonials)

In my client side career, at Sainsbury’s I led the Trading & Channels Insight function with a large team and a £multi-million research and analytics budget, working across all categories in-store and online.

At Tesco, I developed Clubcard insight and tools for Tesco Commercial Directors as Senior Client Director (Tesco) for dunnhumby, leading a team of data analysts and client leads. I have also held insight and category planning/management roles at The Walt Disney Company, Virgin Megastores, and Kingfisher (Woolworths/MVC).

I’m proud to be a Certified Member of the Market Research Society and hold the MRS Diploma in Social & Market Research Practice at distinction level. I’m also an occasional contributor to LBC, Campaign and Marketing magazines (links below).

I’m a committed Chair of Governors/Trustees at Brentford School for Girls in London, sitting on the Finance, HR and Curriculum Committees. I am Link Governor for SEND and a passionate advocate for education, and I work across several West London state schools coaching state school students (especially first generation) when applying to elite universities.

Conference papers, comment and opinion pieces:

Marie presenting at the IMAX London