New month? New reads! I usually have several books on the go, which I understand is controversial in some quarters, but it’s the way I prefer to read. I love making connections between different books, genres, ideas, disciplines… and my habit of switching between books helps me to do this. Currently in my reading stack: …
Tag archives: research
What I’m reading: April 2021
I read a lot; I always have done. Daughter of a librarian – it was always inevitable that I would spend a lot of time with my nose in a book. Books make me see the world in different ways, from different perspectives, and frankly, they make me a better researcher (and human). With that …
Marie on ResearchLive: what’s on insight team agendas for next year?
I was very happy to share my thoughts with ResearchLive for their industry vox pops series. Their question? ‘What will be on every insight team’s agenda for 2020?’ Click here to listen to my take. I’d love to find out what you think should be top of the list.
Marie on ResearchLive: uncertainty & the insight community
I was delighted that Research Live asked me to contribute to their series of industry vox pops. Their first question was: “How do you think uncertainty – political, social, economic – is impacting the insight community, both clients and agencies?” Click here to hear my comments, and keep an eye out for my client and …
Continue reading “Marie on ResearchLive: uncertainty & the insight community”
When it comes to great consumer insight, if you’ve got it, flaunt it… my latest piece for Campaign
Smart, forward-thinking brands understand that sharing their best data is a great way to set the agenda and position themselves as voices of authority, writes customer insight and loyalty expert Marie Anderson for Campaign Magazine.