Lidl says its new Smarter Shopping card isn’t a loyalty scheme, rather an instant rewards card. But is it a surprise that even the discounters need to work hard to keep shoppers loyal? My latest opinion piece for Marketing Magazine explores the issues. It wasn’t long ago that commentators were sounding a death knell for …
Monthly archives: August 2015
Amazon Fresh will be an exciting, disruptive force – bring it on
Amazon Fresh: exciting times in UK Grocery – unless you’re a supermarket… There aren’t many parts of retail where Amazon is late to the party, but fresh food has always been the big one. Until now. With rumours swirling that Amazon Fresh – having leased a warehouse once used by Tesco – could launch in …
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