New month? New reads! I usually have several books on the go, which I understand is controversial in some quarters, but it’s the way I prefer to read. I love making connections between different books, genres, ideas, disciplines… and my habit of switching between books helps me to do this. Currently in my reading stack: …
Author archives: Marie Anderson
What I’m reading: April 2021
I read a lot; I always have done. Daughter of a librarian – it was always inevitable that I would spend a lot of time with my nose in a book. Books make me see the world in different ways, from different perspectives, and frankly, they make me a better researcher (and human). With that …
Marie on ResearchLive: what’s on insight team agendas for next year?
I was very happy to share my thoughts with ResearchLive for their industry vox pops series. Their question? ‘What will be on every insight team’s agenda for 2020?’ Click here to listen to my take. I’d love to find out what you think should be top of the list.
Social Research Association Conference: blurring boundaries & crossing frontiers
I attended the Social Research Association Annual Conference in London recently. As a Market Research Society member, it felt a little like going undercover… but I immediately felt very much at home. And much like the MRS Annual Conference, it was inspiring to be surrounded by so many smart, creative researchers and to spend a …
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Marie on ResearchLive: uncertainty & the insight community
I was delighted that Research Live asked me to contribute to their series of industry vox pops. Their first question was: “How do you think uncertainty – political, social, economic – is impacting the insight community, both clients and agencies?” Click here to hear my comments, and keep an eye out for my client and …
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Presenting at the inaugural MRS Data Analytics Tools & Methodologies Conference
I presented at the MRS Data Analytics Conference last week with my client, Ruth Hinton from Vue Entertainment (Marie & Ruth pictured below) and two colleagues from Bonamy Finch, Stephen Pesarra and Paul Jackson. It really was an excellent conference with so many interesting perspectives on data and analytics. Delighted to be a part of …
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