M&S has launched what it believes is a ‘game changing’ loyalty scheme. Customer insight and loyalty expert, Marie Anderson, has unpicked the areas the retailer needs to focus on to succeed. Recently in Marketing Magazine, I argued retailers needed to innovate to reap the rewards of their loyalty programmes. And lo and behold, up pops …
Category archives: Opinion
The rise of the Customer Director: my thoughts for Marketing Magazine
As John Lewis promotes Craig Inglis to a Customer Director role, here are my thoughts on the rise of the customer director for Marketing Magazine. “I think that the rise of the customer director – or chief customer officer as they call them in the US – is long overdue in the UK. Customers in …
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Amazon Fresh will be an exciting, disruptive force – bring it on
Amazon Fresh: exciting times in UK Grocery – unless you’re a supermarket… There aren’t many parts of retail where Amazon is late to the party, but fresh food has always been the big one. Until now. With rumours swirling that Amazon Fresh – having leased a warehouse once used by Tesco – could launch in …
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