I presented at the MRS Data Analytics Conference last week with my client, Ruth Hinton from Vue Entertainment (Marie & Ruth pictured below) and two colleagues from Bonamy Finch, Stephen Pesarra and Paul Jackson. It really was an excellent conference with so many interesting perspectives on data and analytics. Delighted to be a part of the inaugural conference, and I look forward to seeing it flourish in the years to come!

Source: @tweetMRS

10.30am Using customer analytics to realise the value of your customer data

Vue Cinema wanted to enhance its customers’ experience and maximisein-venue sales opportunities. Using Vue’s existing customer data sources, Vue, Bonamy Finch and Maran Consulting generated a more detailed understanding of the behaviour and requirements of customers than had been achieved previously.  This session will take delegates through how the data was engineered to deliver the requirements and will examine methodologies and software used in each part of the process. It will highlight how the project overcame pitfalls and how the final solution was visualised, interpreted and presented to the wider functions within the business.

Paul Jackson, Head of Advanced Analytics, Bonamy Finch
Steven Pesarra, Senior Analytics Manager, Bonamy Finch
Marie Anderson, Director, Maran Consulting
Ruth Hinton, Brand Planning & Insights Manager, Vue